Frankie Madden, the open2study, expert for Web-Based Writing believes and justifies: “Understanding the difference between writing for print versus writing for the web starts with learning about how readers behave differently online.” There is a huge demand for content writers now and more than that there seems to be a scarcity of the same.
So true, it is the receiver who customises the actions of the sender. It is the reader in this case who decides what is to write. Most of the times there is no direct contact between the prospective readers (Users in web terminology) and the website developers are not able to assess it in ‘real’.
Then what do they do to know the needs and likings of the possible users of the web page? They create a ‘Persona’, an old archetypal imaginary figure which guides them to develop the web portal and its ingredients. This persona is what guides them. Hence, the Reader is supreme and the remains so, be it print or the virtual world of writing. As students of Web-Based Writing has to keep an eye on the READER and then the rest will follow.
To know What Web-Based Writing is, we need to have a look at the basic component of a website:
Content is the King!
Hence, we see that the user/visitors of a website or a blog (Weblog) remember the content and the presentation of the content. It is not the manipulation that wins; rather the organisation of the content is what matters most on the web.
We shall discuss the difference between Web-Based Writing-Reading and its Printed counterpart in the next segment of #WbWriting aka Web-Based Writing.
Assignment for You:
Observe People using a website to understand if they have liked or not and what works in their mind to make them appreciate a website? Do notice what makes them struggle to understand the website?
Tips for Next Discussion: Acknowledged Steps to make Good-Effective Web Content are found when we respond to:
- How to Plan the Content?
- How to Customise it For the 'Users'?
- How to Review the Content and Make it 'Authentic'?
- How to Edit and Maintain the Content?